Company News, New Products

Joico Is Seeing Success With Color App

Joicolor has expanded globally—next up is Europe.

Boasting innovation in hair care and information, Joico’s mobile app, which has already been in play in the US and Canada since its launch, has since rolled out in other international markets like Australia and New Zealand, and is targeted to make its debut in Europe later this year – with Latin America (including Brazil) to follow. With over 21,000 downloads and 1,300 average sessions per week (as of the end of 2016) engagement on this professional’s app is winning over users with its blend of ...

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